Broadway Ad Agency AKA Launches Theatre Influencer Cohort THE ARTS INSIDER


Ashley Hufford, Tommy Bracco, and Abby DePhillips on TikTok

Kobi Kassal
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January 30, 2024 9:50 AM

Last evening at the Algonquin Hotel here in New York City, Broadway advertising agency AKA launched The Arts Insider. A new content creator platform tailored specifically for the arts and entertainment enthusiasts, this announcement is the first of its kind for an industry historically behind the times in the digital space.  

Its members will have exclusive and inside access to Broadway shows, arts and culture institutions, destination-based entertainment and more to produce unique content for their followings, a total which equals over 6.2 million.

The Arts Insider cohort will be offered at no charge to AKA clients working with the agency in a full-service capacity. This program will expand AKA’s rapidly growing social and earned media divisions, headed by Allison Peters and SJ Arnegger respectively.

The current Arts Insider roster includes: Abby DePhillips (@abbydephillips), Alyssa Jaffe (@alyssavjaffe), Ashley Hufford (@ashleyhufford), Brenda Perez (@itsbrennyc), Charlene Wang (@nycharlene), David Ross Lawn (@davidrosslawn), Deanna Giulietti (@deannagiulietti), Gen Nakamura (@genwithahardg), James Rose (@jamesissmiling), Joey Dardano (@joeydardano), Kaisha Huguley (@Kaishacreates), Katie Oxman (@katieoxmanoffical), Kellyn McMullan (@kellymcmullan), Sharm Sil (@sharmedlife/@averagesocialite), Sydney Benjamin (@sydney_benjamin), The Theater Lovers (@the_theater_lovers), Tommy Bracco (@tommybracco), Tyler Conroy (@tyvid5) and Wildlin Pierrevil (@notwildlin).

“In the ever-evolving landscape of digital content, it's imperative to empower content creators to express their unique voices in a manner that feels authentic and familiar. This platform is designed to provide our clients with access to a constant stream of custom content that will reach and engage audiences in a new way,” said AKA NYC CEO Elizabeth Furze.

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Kobi Kassal

Hailing from sunny South Florida, Kobi Kassal founded Theatrely (formerly Theatre Talk Boston) while attending Boston University. He is an avid theatre attender and can be found seeing a performance most nights of the week (in normal times!) He is interested in the cross section of theatre, popular culture, hospitality, and politics. He also loves a good bagel!