Times Square Comes Alive This Weekend with CURTAIN UP! FESTIVAL Honoring Broadway’s Return | Photo Journal

Jessica Vosk singing "Gimme Gimme" at the Kick-off Festival | Photo: Kayleen Bertrand/Theatrely
Kobi Kassal
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September 17, 2021 3:20 PM

To kick-off a jam-packed weekend of Broadway festivities, hosts Norm Lewis and Michael Urie from the upcoming Chicken & Biscuits introduced a myriad of speakers including Senate Majority Leader Chuck Schumer, Deputy Mayor Vicki Been, and Commissioner Anne Del Castillo of the NYC Mayor’s Office of Media and Entertainment. President of the Broadway League Charlotte St. Martin, President of the John Gore Organization Lauren Reid, Playbill’s Vice President and Chief Operating Office Alex Birsh, and Times Square Alliance President Tom Harris were also on hand to celebrate the official start of the festival. 

Broadway star Jessica Vosk wowed the audience with a stirring rendition of "Gimme Gimme" from Thoroughly Modern Millie, and Brian Stokes Mitchell brought the crowd to their feet with "There’s No Business Like Show Business" from Annie Get Your Gun - a very fitting choice. 

As Senator Schumer told the audience, the best days are yet to come and we are ready for Broadway to be back, and to never leave us again. 

Check out photos from the kick-off event:

Brian Stokes Mitchell | Photo: Kayleen Bertrand/Theatrely
Michael Urie and Norm Lewis from upcoming Chicken & Biscuits | Photo: Kayleen Bertrand/Theatrely
Senate Majority Leader Chuck Schumer | Photo: Kayleen Bertrand/Theatrely
Alex Birsh, Charlotte St. Martin, Tom Harris, Lauren Reid, and Philip S. Birsh | Photo: Kayleen Bertrand/Theatrely
No event is complete without the perfect Playbill photo | Photo: Kayleen Bertrand/Theatrely

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Kobi Kassal

Hailing from sunny South Florida, Kobi Kassal founded Theatrely (formerly Theatre Talk Boston) while attending Boston University. He is an avid theatre attender and can be found seeing a performance most nights of the week (in normal times!) He is interested in the cross section of theatre, popular culture, hospitality, and politics. He also loves a good bagel!