54 Below Launches Ticket Initiative to Expand Accessibility and Audience Building
.png)
54 Below, Broadway’s Supper Club and 2022 Tony Awards Honoree for Excellence in the Theatre, announced today the launch of its Ticket Initiative, a series of programs designed to make tickets more accessible to a wider audience, as part of their expanded not-for-profit mission and goals. Starting on Monday, July 10, a limited number of $15 tickets will become available for most 54 Below shows and will have no food & beverage minimum purchase. These tickets will be put on sale each Monday afternoon starting at 1pm for the following week’s performances.
July artists whose shows will be available for $15 (plus fees) include Liz Callaway, MOIPEI, and Tichina Arnold & Beth Behrs, as well as group shows such as 54 Sings Broadway’s Greatest Hits, & The Players: Cast Members from & Juliet, 54 Sings Frank Sinatra, 54 Celebrates 2000’s Musicals, and more. Currently, shows through July 23 are live with this new ticket price. On July 17, shows for the week of July 24-30 will be made available and each subsequent Monday will feature new shows for the following week added to the inventory. Audience members who are interested in these tickets should visit each show’s page on the 54 Below website and select the $15 ticket from the available options.
Chairman of the Board Tom Viertel said “We are so pleased to be able to launch this significant new ticket initiative to continue our mission of developing and preserving the art of cabaret and growing audiences for 54 Below’s family of incredible artists. As a non-profit, we are committed to these goals and will be rolling out even more initiatives in the coming months.”
$15 tickets will be sold first-come, first-serve online only and the food and beverage minimum will be waived for these guests. Regular tickets typically range in price from $35 to $115.
54 Below remains committed to opening its doors to an economically diverse audience of all ages and backgrounds. Other programs in 54 Below’s Ticket Initiative, including complimentary tickets for writers and composers of musical theater, a free under 35-membership, and more, will be announced in the coming weeks.
