BC/EFA Launches Red Bucket Match-Up Campaign to Fund National Grants Program
Six of Broadway and Hollywood’s most charitable stars are stepping up to lead the first Red Bucket Match-Up, an online fundraising campaign starting today to fund Broadway Cares/Equity Fights AIDS’ National Grants Program. The spirited two-week competition, with a $2 million goal, will help provide lifesaving medication, health care and emergency assistance to those across the country struggling right now.
Every donation to the Red Bucket Match-Up will be matched by Gilead Sciences Inc. dollar for dollar up to $1 million. The campaign, which runs through Friday, April 16, will help those facing challenges today from HIV/AIDS, the ongoing COVID-19 pandemic and other life-threatening illnesses in all 50 states, Washington, D.C., and Puerto Rico.
Taking center stage to encourage fans and followers to donate are Jason Alexander (NBC’s “Seinfeld,” Jerome Robbins' Broadway, Merrily We Roll Along), Jordan Fisher (Disney Channel’s “Liv and Maddie,” Dear Evan Hansen, Hamilton), Kathryn Gallagher (Jagged Little Pill, Spring Awakening), Eric McCormack (NBC’s "Will & Grace," Gore Vidal’s The Best Man, The Music Man), Aaron Tveit (Moulin Rouge! The Musical, USA Network’s “Graceland,” Les Misérables film) and Jenna Ushkowitz (Waitress, Fox’s “Glee”). Each of the stars will take to their social media channels to ask for contributions to their virtual red buckets, the iconic symbol of Broadway Cares’ fundraising efforts.
Donations can be made to any of the celebrities at broadwaycares.org/matchup. Each star’s up-to-the-minute fundraising total will be available to track the competition in real time.