JERSEY BOYS Releases Namesake IPA Beer

Dan Meyer
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March 31, 2022 12:19 PM

Drink up, Frankie Valli fans! The hit musical Jersey Boys has partnered with New Jersey Beer Company to issue a limited edition IPA in celebration of the show’s return following the COVID-19 shutdown.

Jersey Boys IPA will be available for purchase beginning April 2 exclusively at New Jersey Beer Company in North Bergen, New Jersey, and beginning April 7 at New World Stages in New York City, where the musical is playing.

The beer was brewed with a special yeast blend, and hopped with Citra, Mandarina Bavaria and Sabro for flavors of tropical orange sherbert, mango and coconut. Just in time for spring—how refreshing! 

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Dan Meyer

Dan joins Theatrely after previously serving as an Assistant Editor at Playbill. His favorite musicals are fast, historical, and witty, like Six, Cabaret, and Sweeney Todd. He likes his plays dark and funny.

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