You gotta catch a potential audience’s attention in any way possible these days. From massive social campaigns to wild in-person activations, folks are trying everything. But one performance is trying a different route. Not telling you anything about it! For the past few weeks, some mysterious Instagram account has popped up with the username @_____comingsoon______ and has been posting mysterious photos including balloons and an upside down wheelbarrow. The account follows only two individuals: actor and playwright Bubba Weiler and Theatrely31 alum Jack Serio. Serio recently helmed Ken Urban’s intimate Danger and Opportunity at the East Village Basement which won two special Drama Desk Awards in the past few weeks. 

The Bear’s Ebon Moss-Bachrach and Jon Bernthal will star in the new Broadway play Dog Day Afternoon in Spring 2026.

Second Stage Theater's 2025 season will include two Pulitzer Prize finalist plays on Broadway at the Hayes Theater.

Beetlejuice will make its return to the Broadway stage at the Palace Theatre for a limited 13-week engagement from Oct. 8, 2025 to Jan. 3, 2026. The First National Tour of the popular musical will reach its final resting place on the great white way. Tickets go on sale Tuesday June 3 at 10 a.m.

Kara Young and Kerry Washington will take the stage in a series of monologues written by Whoopi Goldberg as part of Lincoln Center Theater’s 2025-2026 season. The season marks the first full for new artistic director Lear deBessonet, who directed this season’s Once Upon a Mattress and the hit Into the Woods revival at New York City Center.

It was an incredible night celebrating the best of the New York theatre season at NYU Skirball at the 2025 Drama Desk Awards. Maybe Happy Ending won big with six awards including Outstanding Musical. Boop!, Stranger Things: The First Shadow, and The Picture of Dorian Gray each went home with three awards. Debra Messing and Tituss Burgess hosted the ceremony which celebrates the best of the 2024/2025 theatre season here in New York. 

Friday morning, East 9th Street between University Place and Broadway was renamed in honor of Terrence McNally: renowned playwright, Tony Award for Lifetime Achievement winner, LGBTQ+ trailblazer, and longtime resident of the block. 

He’ll “make her a star!” Tony Award nominee Jordan Donica will step into the role of Max Von Mayerling in Sunset Boulevard on Tuesday June 10. David Thaxton, who transferred to Broadway with the production after receiving an Olivier Nomination for his performance as Max, will play his final performance on Sunday June 8.

The 2024-2025 Broadway season has become the highest grossing season in recorded Broadway history, with $1.89 billion in grosses, according to The Broadway League.

First-time Tony Award nominee Darren Criss and Tony Award winner Renée Elise Goldsberry will host The Tony Awards: Act One this year: a live pre-show streaming free on Pluto TV. The show will stream June 8 from 6:40 p.m. to 8 p.m. EST.

The upcoming Broadway revival of Ragtime at Lincoln Center has announced additional casting. Alongside previously announced Joshua Hemry, Caissie Levy, and Brandon Uranowitz will be Colin Donnel, Nichelle Lewis, Ben Levi Ross, Shaina Taub, John Clay III, and Rodd Cyrus.

Aaron Tveit, Lea Michele, and Nicholas Christopher will star in the first-ever Broadway revival of Chess — they will play Freddie Trumper, Florence Vassey and Anatoly Sergievsky, respectively. The production will open in Fall 2025.

No Guarantees Productions has secured long-term lease of the Astor Place Theatre. It plans to transform the historic space into a cultural hub that amplifies artists and shows outside of the traditional Broadway model.

Tony Award nominee Montego Glover will step into the role of Rose in Gypsy from June 30 to July 6, 2025.

New York City Public School middle school students from Brooklyn, the Bronx, Manhattan and Queens performed numbers from their full school productions of Broadway musicals at the 20th annual Shubert Foundation & Music Theatre International Broadway Junior Student Finale on Thursday.

Elizabeth Gillies has extended her sold-out run as Audrey in the Off-Broadway production of Little Shop of Horrors — and will reunite with her former 13: The Musical co-star Graham Phillips when he joins the production as Seymour.

Musical Theatre Factory is launching its MTFxR Garage, a six-day collaboration that combines musical theatre and extended reality (XR).

Tony and Emmy Award winner Neil Patrick Harris will return to Broadway this fall alongside Emmy winner Bobby Cannavale, and Tony and Emmy winner James Corden in the first ever Broadway revival of Art by Yasmina Reza.

Ride the Cyclone, written by Jacob Richmond and Brooke Maxwell, will have its first UK production at the Southwark Playhouse Elephant from Nov. 14, 2025 to Jan. 10, 2026. The production will be directed and choreographed by Lizzi Gee

Tom Hanks is headed Off-Broadway this fall in the world premier of his original play This World of Tomorrow.

André Holland, who starred in the 2016 Best Picture winning film Moonlight, will take the stage in The Brothers Size at The Shed this summer.

Gianna Harris, who is finishing up her run in Hell’s Kitchen, will star as the title role in & Juliet starting June 10. Alongside her, viral TikTok vocal coach Cherly Porter will make her Broadway debut as Angélique starting Aug. 7 for a limited 13-week engagement.

Broadway veteran and Tony nominee Kerry Butler, known for her roles in Mean Girls, Hairspray, Beetlejuice the Musical, and Xanadu, will take the stage as Ms. Fleming/Veronica’s Mom in this summer’s upcoming production of Heathers the Musical.

Nicole Scherzinger took home the prestigious Distinguished Performance Award for her work on the 2025 revival of Sunset Boulevard at the 2025 Drama League Awards Friday afternoon. The Distinguished Performance Award can only be won once during an actor’s career. 

The scrunchies have been claimed for this summer’s off-broadway Heathers the Musical. Broadway stars McKenzie Kurtz, Olivia Hardy, and Elizabeth Teeter will take the stage as Heathers Chandler, Duke, and MacNamara, respectively. 

Producers Mike Lavoie and Carlee Briglia recently announced that they are bringing Josh Sharp’s ta-da! Off-Broadway this summer directed by 2025 Tony Award nominee Sam Pinkleton. The new show will begin previews July 7, 2025 at the Greenwich House Theater, with an official opening night set for July 21. The limited engagement runs through August 23, 2025. 

Julio Torres, an Emmy-nominated former Saturday Night Live writer, will make his Off-Broadway debut in Color Theories this September.