You gotta catch a potential audience’s attention in any way possible these days. From massive social campaigns to wild in-person activations, folks are trying everything. But one performance is trying a different route. Not telling you anything about it! For the past few weeks, some mysterious Instagram account has popped up with the username @_____comingsoon______ and has been posting mysterious photos including balloons and an upside down wheelbarrow. The account follows only two individuals: actor and playwright Bubba Weiler and Theatrely31 alum Jack Serio. Serio recently helmed Ken Urban’s intimate Danger and Opportunity at the East Village Basement which won two special Drama Desk Awards in the past few weeks. 

Tony Award nominee Montego Glover will step into the role of Rose in Gypsy from June 30 to July 6, 2025.